A bunch of articles and opinions on the subject are featured below. Here is a quick overview of the story:
The CEO of the clothing store Abercrombie & Fitch, Mike Jeffries, stated that his store/brand refused to carry large sizes (XL and XXL) since the store was aimed at "attractive, all-American kids" and intentionally excluded everyone else.Here are some of my reactions, in no particular order.
This infuriated a fair number of American female bloggers (bloggeuses? bloggettes? 'Blogger' just seems like a masculine-gendered noun to me.).
One bloggess created a series of images starring a fat woman and a skinny man, seen here. (Not quite tznius)
One man, Greg Karber, began giving A&F's clothing away to homeless people, as explained in this video.
- A&F wants to carve out a marketing niche and is doing so through generating outrage. It's like when a particular celebrity claims to be x, knowing that it will provoke a reaction. So why is everyone (including me) giving them this reaction?
- Why can't I shop at stores like Torrid or Lane Bryant? Why can't I generate some outrage on behalf of my lack of shopping options? Y'know, 'cause us skinny folks feel excluded from the stores aimed at plus sized people.
- Pretty is power. Pretty women are treated very differently than plain ones. Do the most vehement objections come from the women who feel excluded?
- A&F doesn't care about the skinny people. All they care about is making money. They said it themselves.
- Why are fat people getting mad? Why aren't they changing their diet/exercise program? I get that losing weight is difficult, frustrating, and just plain old hard. I've done it.
- Take a look around the next time you're out in public in America. Skinny is dying. Most people nowadays are, at the least, comfortably padded. A size "small" today is comparable to a former "medium." So...who can AF target?
- Do these shoppers have no other option? They don't need to shop there. At least, I hope not. It's a pretty expensive store.
- Why should A&F cater to you, you special widdle snowflake? You don't like them? Then don't give them your money! Why are you entitled to demand that a store, which admits to catering to a certain demographic, however tastelessly expressed, should consider you a part of their demographic? Go shop at a competing brand's store. Hit up your friendly local thrift shop. Learn to sew.
- The homeless only matter if you're making a point? Nothing in society is lower than a homeless person? That, right there, that is real consideration for the value of human dignity. I hope that Mike Jeffries is proud of himself. I am appalled.
- A&F's target demographic is actually young men. Aside from Karber, where is the collectively blogged outrage of the menfolk? Buehler? Buehler...?
- Why is the countering photography campaign just a picture of a fat woman and a skinny man? Why not an overweight gentleman and a svelte dame? Oh right, "Family Guy" is already on television.
- I've never shopped there. Entering a dimly lit hallway, under the gaze of a half-dressed young man - my mama raised me better than that. ;) Actually, I just think that their clothes are severely overpriced, and those photos at the entrance scare me.
How does something like this get more of a reaction than, say, nuclear developments in North Korea and/or Iran? Or the plight of the homeless in general? Or the chemicals in our food and cosmetics?
I've started off with this because this is a fairly current event, and I think it says a lot. What do you all think?
Sheker hachen, hevel hayofi...
The original story:
Some of the reactions:
On the plus size bloggeree: